International Reinsurance Company Case

Amanda is currently working with an international reinsurence company that has been a leader inleading international life and health insurance. With life, health and annuity businesses, the company has grown to become a leader in reinsurance conceptsand solutions. The company operates on all continents and has 24 subsidiaries and subsidiaries around the world.

Due to the needs of the company's development strategy, it is now preparing to open a new branchin Russia. However because of the late entry into the market, the market size in life and health insurance is small, and it cannot meet the requirements for opening a business.

Due to the characteristics of health insurance and life insurance, reinsurance companies need to develop relevant products according to local policies. Therefore, Amanda first analyzes the company's resources and capabilities, identifies and evaluates the production factors owned by the enterprise, so as to discover the core competitiveness of the enterprise, determines the advantages and disadvantages of the enterprise through the analysis of enterprise resources, and comprehensively evaluates thestrategic capabilities of the enterprise. According to the actual situation ofthe company, the competition analysis is carried out from three aspects: determining competitors, competitor strategy and competitive advantage.Finally, it is proposed to reform the company's organization, recruit local professional product developers to form a product development team, standardize the product development process, and ensure the quality of product development, so as to enhance the competitiveness of the company's products in the market.